Digital Transformation

When a hotel group faces a significant technology challenge, whether that's a PMS migration, data centralisation, or building a custom direct booking channel, the decision to pursue it is almost always made by one department in isolation. That's where projects go wrong.

I bring various stakeholder to the table before a single vendor is shortlisted. Requirements from ownership, IT, marketing, revenue, and operations are surfaced at the start, not discovered at the end when it's expensive to fix.

Every engagement has a clear objective and definition of success, agreed upfront. This is structured change management with accountability, not open-ended consultancy.