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Google, OpenAI and Booking.com Are Making Opposite AI Bets
Travel's biggest players are reading the same AI landscape and drawing completely different conclusions. That divergence tells us more than any single strategy.
Will Agentic Commerce Solve Rate Parity Issues or Make Them Worse?
For twenty years, hotels have played whack-a-mole with rate parity. AI agents could either end the game or make it unwinnable.
Alibaba Just Made Hotel Inventory Open Source
Alibaba's travel platform just open-sourced its OTA inventory for AI agents. The protocol they used could reshape how hotels think about distribution.
Hyatt Builds an AI Discovery Tool. I Tried It. Didn't Like It.
Hyatt's new AI-powered search promises contextual discovery. In practice, it's a restricted wrapper that delivers generic results. The real question is why hotels keep building confined AI tools when consumers already have better ones.
The Existential Crisis Over Selling Time for Money
Every agency says they sell value. The reality is they sell time. What happens when AI makes the time part almost irrelevant?
Connected Systems with Disconnected Thinking
Hotels spend millions on technology but rarely have anyone connecting the dots. The result is a stack of powerful tools operating in isolation.
Two AI Giants, Two Very Different Bets on Hotel Bookings
OpenAI and Google are diverging on the question that matters most to hotels. One wants to own the full booking journey. The other seems willing to let go.
From Voice Note to Deployed App in One Commute
How a pipe dream about capturing car-time thinking became a fully autonomous AI development and content pipeline, and what it taught me about the real relationship between humans and AI.
Identify Your Defensible Value
Every technological shift demands the same thing. Not that people disappear, but that they find a new place in the value chain. Here's how to find yours.
Independent Hotels Don't Need an AI Strategy. They Need a Data Strategy.
Hilton and Hyatt are embedding AI into everything. But if you're an independent hotel, chasing AI tools is the wrong move. Here's what to focus on instead.