Category
Hotel Tech
Posts about technology in the hospitality industry
Will Agentic Commerce Solve Rate Parity Issues or Make Them Worse?
For twenty years, hotels have played whack-a-mole with rate parity. AI agents could either end the game or make it unwinnable.
Alibaba Just Made Hotel Inventory Open Source
Alibaba's travel platform just open-sourced its OTA inventory for AI agents. The protocol they used could reshape how hotels think about distribution.
Hyatt Builds an AI Discovery Tool. I Tried It. Didn't Like It.
Hyatt's new AI-powered search promises contextual discovery. In practice, it's a restricted wrapper that delivers generic results. The real question is why hotels keep building confined AI tools when consumers already have better ones.
Connected Systems with Disconnected Thinking
Hotels spend millions on technology but rarely have anyone connecting the dots. The result is a stack of powerful tools operating in isolation.
Two AI Giants, Two Very Different Bets on Hotel Bookings
OpenAI and Google are diverging on the question that matters most to hotels. One wants to own the full booking journey. The other seems willing to let go.
Independent Hotels Don't Need an AI Strategy. They Need a Data Strategy.
Hilton and Hyatt are embedding AI into everything. But if you're an independent hotel, chasing AI tools is the wrong move. Here's what to focus on instead.